This would be an awful buisness move. They are auctually damaging other parts of the buisness unit. When you think about the impact that the negativity has brought apon buying services ahead of launce.(Elite) People will think about not buying these in the future. Since Activision is a large buisness with many units this can be damiging to many units. Why would you think that this is strategic? It sheds huge amounts of negativity and hate toward these companies. Which in the future will probably hurt sales. I know I for one will most likely not buy this service before or at launch of a game.