It's up to the individual IMO. My KD doesn't matter to me. I don't look at lobby leaderboards to check others' KD either. I used to stress over it, since I stopped caring, I've had much more fun with the series.
I use my KD as a way to judge my own individual progress as a player. Say I have an all time KD of 2.3 I'll set a goal for myself to do better than this for the week and the month. I wish this game also had a points per minute ranking like BO2. I like to improve on my own stats as something to work on, for me it keeps the game interesting.
The whole W\L ratio being a way to throw off some ones K\D ratio isn't consistent enough to deem it a worthy to go assumption. A lot of the times i can go 24 kills and die twice and still lose the game because of really bad team mates.
And you're being too biased with attachments and guns. If it works it works.
I've even gotten K.E.M. Strikes when playing TDM and end up losing the match. [Happened once lol]
kd alone no. In team deathmatch anf FFA is says more but in for example domination.
I rather have a players with kd/s around the one that will and can cap a flag than players with kds of 2 which don't cap. Only killing people. (And a lot of time not even protecting flags)
decent objective players > kd players
I have a pretty bad KD rate
This is because i am shit
But i get fun out of it so ill take that,i had the game on day 1 so ive had several weeks of spawn die,30 deaths is nothin with the daft spawn.
PS the thing about judging a KD by its cover is hard to take when everyone suddenly appears on a new account with a perfect 50 games played & 50 wins,as all they play is infected,the ducks with hoops game at the funfair,unless you get the 2 retards who try to beat the game by the infected m8 blockin a doorway so his m8 can hide & then can say i won a game ....DORK
My 2 cents: Personally, I use k/d as kind of a "pride booster." Meaning, I like looking at the leaderboards at the end of the day and seeing that my k/d is considerably higher than average. It gives me a good feeling inside, knowing that I am playing well and have proof to back that up. What I don't use it for: bragging. I would never enter a lobby and start talking trash to someone because "their k/d isn't as good as mine." That's absolutely absurd and childish.
I do, however, enjoy the benefits of having a high k/d. Kids "ooing" and "aweing" over it in lobbies, or just backing out because they don't want to play against me. Makes me giggle.
Admittedly, K/D for me is a bit of the same. I think its amusing when people back out once they see my stats. On the other hand, having higher stats than average can make you a target. I play solo on Xbox Live and Iast week I played against a bunch of punks rolling in a full party, who felt the need to talk smack when they were able to bring me below my average K/D a few games even though I didn't even have a mic.
I was paired with a bunch of randoms all of which couldn't maintain a positive score and went deeply negative feeding them kill streaks. It was a tough few games that made me pretty mad, but overall it was a good challenge. I managed to stay positive and have a few good scores. My stats did take a small beating, but at least I didn't back out.
K/D is a good measure of if you can you win your gunfights. When you play solo, being paired up with a fair team is based on luck, so having a high W/L is more a function of playing in a party. On PSN I play both on my own and in a clan. When we play together I can probably count the times I lost on one hand.
What draws me to COD is progressing my game play. What I liked about BO2 was how detailed the Elite website tracked your metrics and all the achievements you could unlock. Ghost is definitely a step back in that regard. You don't even get a patch for earning a KEM strike, which is a big miss.
Stats only matter in the world of Poker
If you're a team player, you don't badmouth others through your mic, you're here to have fun, you have a good attitude...then you're the kind of player I enjoy playing with....regardless of your K/D ratio.
Has it ever mattered? It's abused, and used in the wrong way. So much crap goes on between lobbies over K/D, it's pathetic.